Don’t Click Here

Make your links stand out with good descriptive text!

Are you using the phrase “Click Here” on your website as a link?

I just did a Google search for the term “Click Here” and got 20,140,000,000 results. Twenty BILLION results! That’s a lot of clicking here going on.

How did it start?

The phrase “click here” was coined in the late 1990’s so website users would know what to do in order to get to the link you are talking about in your text. Those days are long gone and today most 8 year old children know what a link is, what it looks like, and what to do with it.

Why not use it?

Well, first off it just looks silly! Have you ever been to a website’s home page that has a link that says “Click Here to Enter Website”? Wow, I thought I was at your website. Why would you do this to your home page of your website, it is a complete waste of your users time!

cartoon of cloud with click here

The phrase “click here” does not provide information as to what it is when read out of context. If you were to print the page the link becomes useless as just text on paper. A good call to action will provide at least some information when printed.

Ask yourself this, if there was a link on a page and it did not say “click here”, would you know what to do? Sure you would, so why not use some descriptive wording for the link and make a better experience for your users?

Here is what the has to say on using “click here” as a link:

"When calling the user to action, use brief but meaningful link text that:

  • Provides some information when read out of context
  • Explains what the link offers
  • Doesn’t talk about mechanics
  • Is not a verb phrase"
When you might use it

This is a topic of much debate online but I do agree with the copy writing phrase “if you want someone to do something, you will get better results if you tell them exactly what to do”. So, that being said I might use “click here” on a call to action button or graphic where appropriate, but I would not use it as a text link in most cases.

If you must use it in a text link then try to add some descriptive text with the link like the example below:

Click here to download my eBook on Social Media Marketing” – Good Link

Click here to download my eBook on Social Media Marketing” – Not so good

What about Search Engines

When using a link like “Click here” instead of a descriptive link like “website design in Sarasota” you are losing some potential “food” for the search engines.

Google’s Official SEO Starter Guide (nice link example) page 17 says to “Avoid writing generic anchor text like page, article, or click here”.

To sum it up...use good descriptive links on your webpages. Your visitors will thank you for it.

Thanks for reading!

Not sure where to start?

Don’t worry, let’s setup a short phone call to discuss your project. Just give us a call (click here to call now) or fill out the short contact form on this this page. You will then receive a cost estimate and time frame to complete your project. We will take care of everything from your domain registration, setting up your hosting and of course you will get to see mock ups of your website so you can rest assured that everything will be just the way you want it.

Why Happyshack Media?

Since 1999 Happyshack Media has been developing custom online solutions for clients all over the country. Everything from simple brochure websites to complex custom user management systems and ecommerce solutions.

We have helped hundreds of local small to medium sized businesses achieve their online goals. Please read some of our client testimonials and see how “We Make It Easy!”

Other Website Services

Image showing responsive website design

Small Business Website Design Services

Setting up a new website for your small business involves several things from obtaining a good domain name to finding quality website hosting that is scalable so it can grow with your new small business website. We offer a host of website services and can help you with everything to get your new website up and running fast.
Happy young male customer with thumbs up

Website Maintenance, Backups & Support

Let us take care of the website management for you including nightly backups of your website & database files, updates to themes and plugin files, website security to help prevent malicious attacks and we also offer worst-case scenario protection, in that we will completely restore your website usually within a few hours if necessary.
Image of keyboard with Wordpress on a large key

WordPress Web Design

The most popular content management system in the world and for good reason. WordPress allows you to build a completely custom website on a proven framework that provides fast loading websites that are easy to get search engine ready using plugins and has a large support community to help if you have a question.
keyboard with a shopping cart on it full of cardboard boxes

Ecommerce Website Design

Do you have products that you want to sell online? We can develop an Ecommerce website that will deliver your products to the world! Start selling your products online today. You can target customers in the United States or the go Globally! Unlimited products, Shipping options, You can sell anything from physical products and digital downloads to subscriptions
Image showing the marketing funnel driving online traffic toward your website

Internet Marketing, Google Ads, PPC

Pay per click advertising (PPC) is the fastest way to get instant traffic to your website. You can pay to be in the top positions on search engines like Google & Bing. Possibly getting same day results. PPC is a great way to complement existing ongoing SEO (Search Engine Optimization) efforts and develop a well rounded online advertising campaign.
Happy little girls waving american flags

How can we help you today?

Your message has been sent. Thank you!