Don’t Click Here

Make your links stand out with good descriptive text!


Are you using the phrase “Click Here” on your website as a link?

I just did a Google search for the term “Click Here” and got 20,140,000,000 results. Twenty BILLION results! That’s a lot of clicking here going on.

How did it start?

The phrase “click here” was coined in the late 1990’s so website users would know what to do in order to get to the link you are talking about in your text. Those days are long gone and today most 8 year old children know what a link is, what it looks like, and what to do with it.

Why not use it?

Well, first off it just looks silly! Have you ever been to a website’s home page that has a link that says “Click Here to Enter Website”? Wow, I thought I was at your website. Why would you do this to your home page of your website, it is a complete waste of your users time!

cartoon of cloud with click here

The phrase “click here” does not provide information as to what it is when read out of context. If you were to print the page the link becomes useless as just text on paper. A good call to action will provide at least some information when printed.

Ask yourself this, if there was a link on a page and it did not say “click here”, would you know what to do? Sure you would, so why not use some descriptive wording for the link and make a better experience for your users?

Here is what the W3.org has to say on using “click here” as a link:

"When calling the user to action, use brief but meaningful link text that:

  • Provides some information when read out of context
  • Explains what the link offers
  • Doesn’t talk about mechanics
  • Is not a verb phrase"
When you might use it

This is a topic of much debate online but I do agree with the copy writing phrase “if you want someone to do something, you will get better results if you tell them exactly what to do”. So, that being said I might use “click here” on a call to action button or graphic where appropriate, but I would not use it as a text link in most cases.

If you must use it in a text link then try to add some descriptive text with the link like the example below:

Click here to download my eBook on Social Media Marketing” – Good Link

Click here to download my eBook on Social Media Marketing” – Not so good

What about Search Engines

When using a link like “Click here” instead of a descriptive link like “website design in Sarasota” you are losing some potential “food” for the search engines.

Google’s Official SEO Starter Guide (nice link example) page 17 says to “Avoid writing generic anchor text like page, article, or click here”.

To sum it up...use good descriptive links on your webpages. Your visitors will thank you for it.

Thanks for reading!

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Since 1999 Happyshack Media has been developing custom online solutions for clients all over the country. Everything from simple brochure websites to complex custom user management systems and ecommerce solutions.

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