Choosing a Good Domain Name

Here are a few items to keep in mind when choosing a domain name

Use your keywords

If you can use your keywords in your domain name then it’s probably a good idea if it sounds natural. Remember not to stuff keywords into the domain just to have them, it should sound natural and easy to remember. You can read more about keyword research here.

Target your geographic area

If you only do business in a certain area or city then adding your location to your domain might help your customers remember your name and could give a small boost to your search ranking for that location.

Short and to the point

According to Gaebler.com there is a direct correlation between the length of your domain name and the popularity of the website. The most popular websites have less than 10 characters in their domain name.

Get the right domain name extension for your business

.COM is still the most popular followed by .NET and then .ORG. Although the .org extension is mostly used for non-profits.

Make it Brandable

Remember, you can make something up when choosing a great small business domain. That’s what Google, Yahoo and Bing did.

From moz.com:

Brandable, meaning that when you hear or see the domain name, it sounds like a brand. Which means that hyphens and numbers are a real problem because they don’t sound like a brand. They sound generic, or strange.

For example, if we wanted to create a pasta website that has pasta recipes and sells some pasta related e-commerce products on it;

• Pasta-shop.com would be hard to brand, say, or remember.
• PastaAficionado.com sounds brandable, is unique, but quite challenging to say.
• PastaLabs.com would be amazing because it has a scientific connotation to it, is very brandable, unique, memorable, and stands out.

What’s Your Name

If you can’t find the perfect domain name for your business consider getting your name as the domain name. yourfirstnamelastname.com could be a perfect fit.

It’s 2022 and domain names are pretty cheap now. If you are paying more than $10 – $15 per year for your domain name then you might want to look around and find a better deal.

Here are some places you can check if your domain name is available:

• GoDaddy – Look for the big search bar on the top of most of their pages
• Networksolutions
• IONOS

If you any questions about choosing the perfect domain for your small business let us know, we would be happy to help.

Thanks for reading!

More Experience + More Options = Better Solutions

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